What keeps a book from failing in the hands of a reader? It’s more than just paper and print—it’s bookbinding adhesive reliability.
For printers and publishers, adhesive isn’t just a material; it’s the backbone of trust. When adhesive fails, reputations crack. But when it works flawlessly, it holds not just pages, but business relationships together. This is where Henkel adhesives, distributed in India by Bindwel, have become the partner of choice for leading printers.
The Unsung Hero of Print: Adhesive Reliability
In the world of printing, design and paper often steal the spotlight. Yet, it’s the adhesive that determines whether a book lasts beyond the first few uses. Bookbinding adhesive reliability ensures consistency, strength, and confidence.
For publishers, reliable adhesive means fewer complaints, fewer returns, and happier readers. For printers, it translates into reputation, repeat business, and peace of mind. Simply put, adhesive reliability isn’t an option—it’s non-negotiable.
Henkel has long stood at the forefront of adhesive technology worldwide, and through Bindwel, this reliability is made available to India’s printing industry.
All Time Offset’s Journey with Henkel
To understand the true value of reliability, let’s look at the story of All Time Offset, a renowned printing company in Noida. Founded by Kailash Jajoo in 1996, the company started by catering to the corporate printing sector. Over time, they scaled their operations to meet the growing demand in publishing.
Today, they deliver around 50,000 books per day—an achievement built on decades of adaptation, growth, and the right partnerships. And one of the most defining partnerships in their journey has been with Henkel adhesives.
The High-Stakes Project That Changed Everything
In 2007, All Time Offset faced a challenge that could have easily turned into a disaster. A project came in—90 GSM art paper, A3 size, 200 pages. Section sewing wasn’t an option due to the spine length.
Initially, they used glue from another brand. The result? The spine couldn’t hold. The project was at risk.
“The glue of another brand was causing disturbances in the book spine, what do we do?” recalls Kailash Jajoo.
That’s when Avinash ji introduced them to Henkel Technomelt 718 Grade. At first, the team hesitated—this adhesive seemed costlier than what they were used to. But with no room for compromise, they decided to test it.
That decision changed the course of their business.
Why Henkel Adhesives Stood Out
The difference was immediate and unforgettable. The adhesive provided:
- ✅ Strong adhesion even without section sewing
- ✅ Durability that kept books intact for years
- ✅ Consistency across large runs
- ✅ Commercial efficiency with better mileage
As Kailash explains:
“It seems that it is a little costly, but no, it is not costly, its mileage, its performance… there is peace of mind.”
For All Time Offset, this was more than adhesive—it was assurance. Every book that left their facility carried the confidence that it wouldn’t come back with complaints.
Bookbinding Adhesive Reliability: What It Means for Printers
So, what exactly is bookbinding adhesive reliability? It’s the assurance that once a book leaves your press, it stays intact in your client’s hands—whether it’s tomorrow or two years later.
For printers, adhesive reliability means:
- ✅ Long-term client trust – no fear of returns or damage claims
- ✅ Zero complaints – every delivery strengthens reputation
- ✅ Efficiency at scale – able to produce 50,000 books/day with confidence
- ✅ Commercial sense – mileage and performance offset initial costs
As Kailash sums it up:
“From that day and today. We did not go anywhere else except Henkel.”
Lessons for the Print Industry
There’s an important lesson here for every printer: adhesives should never be judged by their upfront cost. What seems expensive initially often turns out to be the most cost-effective choice in the long run.
Printers who chase “cheap” options risk complaints, rework, and reputational damage. Printers who choose reliability build trust, peace of mind, and sustainable growth.
As Kailash observed from peers:
“Sometimes the book goes to the client. Even after two years, it comes back. For other publishers I have heard… their books came back with clients saying ‘Bhaiya, it is coming apart!’ Why did it not happen with us? Because we had immediately joined Henkel.”
That trust is priceless.
✨ Lasting Bonds, Lasting Trust
The story of All Time Offset is not just about one project—it’s about a philosophy. Adhesives aren’t just about holding paper together; they’re about holding businesses together.
Bookbinding adhesive reliability has been the cornerstone of their success, and Henkel adhesives continue to prove their worth every day. Since 2007, All Time Offset has never looked elsewhere, and that speaks volumes.
At Bindwel, in partnership with Henkel, we are committed to empowering printers with solutions that deliver performance, mileage, and most importantly—peace of mind.
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